About Us
Our Story
Apex Athlete Management was born out of a simple truth: athletes deserve more than representation. They deserve education, ownership, and the freedom to build something that lasts long after the final whistle.
Our founder, Alexander Turner, saw the gap early. Too many athletes were being celebrated for their talent but not prepared for the business behind their name, image, and likeness. NIL changed everything, but the system didn’t teach athletes how to navigate it. That is where Apex stepped in to bridge that gap between raw talent and real opportunity.
From day one, Apex was built to flip the traditional agency model on its head. Instead of focusing only on short-term deals, we invest in long-term growth. We teach athletes how to build sustainable brands, form their own businesses, negotiate with confidence, and turn influence into impact. Every partnership we secure is designed to help our athletes win in life, not just in sport.
As a proudly Black-owned agency, Apex stands on the values of Integrity, Innovation, Community, Excellence, and Empowerment. These are not just words on a page; they are the heartbeat of who we are. We carry the responsibility of representation with pride, representing athletes, culture, and a new standard for what success looks like.
We have watched our athletes launch businesses, host camps, give back to their communities, and land partnerships that align with their purpose. And that is the point. Apex is not just about deals; it is about legacy.
Our story is still being written. Every athlete we work with adds a new chapter. Because at Apex, we do not just manage careers.
We build futures.
Apex Pillars
Our Values
Brand Promise
Our Mission
Our vision is to create a world where every athlete operates as a business, every institution leads with innovation, and every brand partnership builds meaningful legacy. Apex exists to redefine what athlete empowerment looks like in sports and beyond.
Our Mission
Brand Promise
Our Mission
Our mission is to transform the NIL landscape by turning opportunity into ownership. We empower athletes and institutions through strategy, education, and partnerships that drive growth, influence, and generational impact.
Brand Promise
Brand Promise
Brand Promise
Apex Athlete Management is committed to helping athletes, brands, and institutions reach their highest potential. We provide the structure, education, and representation needed to build authentic, sustainable success that extends far beyond the game.
Alexander Turner, Founder and CEO
Meet the Founder
Alexander Turner is a sports business strategist and NIL leader committed to helping athletes achieve lasting success beyond the game. With experience across collegiate, professional, and corporate sports, he guides athletes, brands, and universities through NIL strategy, partnerships, and entrepreneurship.