Jala empowered young athletes through her first softball camp focused on leadership, skill development, and NIL education, created in partnership with Apex, Big Boss Performance, and Hilarity for Charity to support Alzheimer’s awareness, along with trusted local brand partners.

Kendra partnered with Velo Sports to showcase elite hitting and speed training tools designed for high-level athletes. This campaign highlighted her skill, consistency, and competitive edge while promoting equipment trusted by top performers across the country.

Somiyah teamed up with Levity Float Spa to promote recovery, relaxation, & athlete wellness through restorative float therapy sessions. Her campaign emphasized mental clarity, muscle relief, and sustainable performance while spotlighting innovative recovery tools for student-athletes.
Briah collaborated with TruHeight Vitamins to highlight clean nutrition, recovery supplements, and daily wellness support for athletes. This campaign showcased her commitment to balanced performance, healthy routines, and fueling the body for long-term athletic success.

Beyond brand deals, Apex delivers NIL education and business support to athletes nationwide. From hosting NIL workshops at universities to helping athletes form LLCs and launch camps, we’re building the next generation of athlete entrepreneurs.














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